Drop In The Bucket

{Ad Campaign}

These ads were created for the non-profit association Drop In The Bucket, which helps bring clean water, clean water wells, and sanitation services to Africa and India. The concept of this campaign is to create awareness that money can go a lot further than people think—even the single dollar in their pocket. The ads are created with simple imagery to quickly translate the concept. All of the objects are assembled out of bills which were hand-folded and scanned.